SEO-Savvy Design Blogging III: Best Post Formatting & Updating Practices
We’ve finally made it to Part III in our series on SEO-Savvy Design Blogging. (Don't worry, it's a trilogy!)
If you missed either of our previous posts on SEO, you can find them here:
Our last 5 tips include a few simple blog formatting and updating techniques that will make it easier for search engines like Google to find your website.
1. Proper URL Structure for SEO
In Part II, we mentioned creating a URL that is hyper-specific to your keywords and target audience. What I didn’t mention was that your URL also has a categorizing component that you can take advantage of… Let me explain.
Remember this screenshot of the post’s unique URL?
Do you see the part that says /tips/ before the post title? I handwrote that part of the URL.
This post is within my “Blog Tips” category, but Squarespace doesn’t include categories within the URL. However, including them in the URL gives Google a sort of filing system. You can do just what I did and type it in yourself.
I suggest keeping your category simple (I used “tips” instead of “blog tips” since “blog” is already in the URL). If your category has a creative name, such as “Big Reveals,” I suggest using a very straightforward word in the URL instead. For example, “Big Reveals” might be better called “projects” in your URL.
2. How to Label Links for SEO
Linking to other content within your blog or website is great for SEO. Not only does it tell Google which content of yours is relevant, it also keeps people interacting with your site. Ideally, you want links to direct your readers to your own content, not to other websites. (If you’re linking to an image source, that’s different.)
For example, in the very beginning of this post, I linked to the two other blog posts we published on the topic of SEO. A search engine can now see that these three posts are related, and any readers who missed the first two can head on over for the advice they might need.
Lastly, the text that you turn into a link should also be specific to its content. You can see that I linked the entire blog post title above instead of simply linking the word “here.” This is good for SEO.
3. Post to Your Blog Regularly
I mentioned this one in my post about the 5 Most Common Blogging Mistakes, but I’ll say it again here since it’s tied heavily to SEO...
Post to your blog regularly!!
Part of the algorithm that Google uses to rank websites includes looking at the date it was last updated. When you post regularly to your blog, not only does Google give you brownie points for content that is relevant to your target client, but it classifies you as an active site.
The more often you can post quality content, the more brownie points you get toward your SEO. And we love brownie points!
4. Make Sure Your Blog and Website are Mobile-Friendly
If you use Squarespace or WordPress, this one’s pretty much in the bag for you. However, I do suggest using a computer, phone and tablet to view each page and make sure it looks how you want it to.
If your WordPress site doesn’t look the best on mobile, make sure you’re using a “responsive” website theme.
5. Blog Post Tags
Last and least, tags are the words you use to help identify the content of your post. These days, tags don’t play a huge role in search engines’ categorizations anymore, but that’s no reason not to add them.
One tip, don’t add similar tag words. For example, “window” and “windows.” One of these will suffice.
A HIGH FIVE from us to you!
If you've stuck with our little trilogy until now, not only are you an SEO pro when it comes to blogging for your design biz, but you deserve a virtual high five! *insert high five*
You can sign up for the O&B newsletter below for more tips and blog post ideas. Then go conquer the world, you savvy blogger you. ;)