SEO-Savvy Design Blogging II: How & Where to Use Your Target Keywords
Welcome back to our 3-post series about SEO and blogging for your interior design business. In our last post, we shared step-by-step instructions for finding unique SEO keywords for you and your target client.
In this post, we’ll be talking about how and where to use those keywords. Have a comfy beverage? Sanity fairly intact? Then let’s go!
5 Simple Ways to Use SEO Keywords in Your Blog Posts
1. Your Blog Post's Title
Yep, the title of your post should absolutely include your SEO keywords, but better yet, your SEO keywords should inspire the post itself.
For example, take the sample situation we proposed in our SEO Part I post: an interior designer with a niche in small apartments. If you know your ideal client is searching for space-saving tips, some SEO-inspired headlines might look like this:
10 Amazing Tiny Bathroom Tips for Creating More Space
8 Most Clever Living Room Storage Solutions
6 Apartment Storage Solutions You’ve Never Thought Of
7 Design Ideas for that Awkward Space Under Your Stairs
The more specific you can get, the better for SEO — and for attracting your target client.
Quick Tip: If you’re using Squarespace, we also recommend including the title within the post content itself, not just the topmost title bar. This will publish the title within your post text (use the biggest font option!) and not just the banner image. However, this also depends on which template you’re using, so play around with it a bit.
Free Tool: CoSchedule Headline Analyzer is a nice tool for scoring the SEO-savviness of your headlines. HOWEVER, don’t let their scores control your creativity. (See #4 of the Top 5 Most Common Blogging Mistakes.)
2. Your Headers (H2, H3) & Body Text
The smaller subheadings in a blog post (seen as H2 and H3 in the backend of your website) are categorized by search engines before any of your post’s body text. In this post specifically, the purple "2." text above is an H3 heading.
It’s a good idea to optimize these headlines in appropriate moderation. The same goes for body text. However, you should NOT try to squeeze in all of your keywords as many times as possible (search engines will penalize you for this).
If you’ve done your research and found a topic that is relevant and rich, you can write naturally and score just as well for SEO.
Free Tool: You can use CoSchedule Headline Analyzer for your subheadings as well.
3. Your Blog Post's Unique URL
If you’re using Squarespace (which we recommend because it's already great for SEO!), you can control the unique URL of your blog posts. Within your blog section, Edit a post, then click Settings, then Options.
You can incorporate some of your specific keywords within this URL.
4. The Meta Description of Your Blog & Each Post
A “meta description” is just a fancy way of saying “page description.” I know, why didn’t those web engineers just keep it simple?!
If you don’t use Squarespace, a quick search of your provider should tell you how to add a meta description. If you do use Squarespace, here’s how you can add one:
1. For blog posts, use the excerpt box to write an SEO-savvy and compelling summary of your post.
2. For your blog in general, go to your blog section and click the little gear icon.
Then you can write a description of your blog within the Description field at the bottom of the blog settings window.
Quick Note: Some Squarespace templates will overlay meta descriptions onto your banner image. This doesn’t usually happen with blog sections but may happen on your other pages (and can be highly annoying!), so stay watchful.
5. The "Alt-Text" of Your Post's Images
“Alt-text” is a tech-y word, but don’t let it scare you off. Because search engines can’t “see” images like we can, they rely on the text that either describes the image (alt-text) or the words that within the image's file name.
1. Save your images with file names that include your SEO keywords and location. For example, an image within our sample “10 Amazing Tiny Bathroom Tips for Creating More Space” post might have a file name of:
2. Create SEO-savvy alt-text. Depending on your website provider (Squarespace, Wix, WordPress, etc.), the process might be a little different. I suggest researching how to add alt-text for the one you use. Here’s how to add alt-text for Squarespace blog post images:
Add a caption for your image, such as this one from our previous SEO blog post.
Next, click the “Edit" option, make sure your image is listed as "Inline," then select “Do Not Display Caption” from the dropdown menu (blue below). Then Apply and Save.
There are some other places Squarespace lets you add alt-text as well, such as gallery boxes. For the sake of not writing a novel, you can find their instructions here.
That’s it for this round of blogging for SEO. Yes, there are a lot of little details that go into SEO, but once you set your foundation and make these tips habits, your blog will soon be doing a lot of the SEO legwork for your business.
So keep at it, and treat yourself to a pampering moment if you've made it this far!
Next Up in SEO Advice: 5 Blog Formatting Tips for Improving SEO