How to Write an Easy Blog Post from a Pinterest Board
Hey, there! Today I’m sharing a super simple blog post idea that anyone can throw together quickly and effectively. It starts with a Pinterest board.
But first, I just want gush about fall for a second… because it has been beautiful here in Switzerland and, as a creative, you can probably appreciate it!
I don’t know what type of plant this is, but it’s fascinating! These orange “flowers” look like mini pumpkins, but they’re actually tissue-paper-thin pods and SO vibrant. Does anyone know what these are called??
This is the view from our side of the lake. Pictures never do it justice, but I promise, it looks like the hillside is on fire, AND you can see just a bit of snow at the top!
Okay, on to this quick and easy blog post idea I promised you…
Why should You write a blog post from a pinterest board?
Wonderful question. Here are a few reasons I’m sharing this simple blog post idea with you now:
With the holidays coming up, you’re probably already creating (or thinking about) holiday-inspired Pinterest boards
Pinterest received positive attention at High Point Market for being a social media platform where clients can discover designers
You can link the blog post and the Pinterest board to each other, which can encourage engagement and drive traffic between the two
You can pull this post together easily and quickly — I have ideas, an outline, and some advice for you below!
Step 1 | Make a PINTEREST board or choose an existing one
If you’re making a Pinterest board from scratch, pick a topic that your ideal client will like. For example, if your ideal client loves traditional design, don’t make a board of modern decor.
Some Design-Related Pinterest Board Ideas
Collection of furnishings for an aesthetic in ONE room, such as a modern bedroom, bohemian nook, French Country kitchen, or find pieces that would successfully mix two aesthetics
Example I wrote for a client on mixing modern and traditional design
Different design options for ONE specific item, like tasteful wallcoverings, sconces, dining tables, area rugs, wall art, etc., etc., etc.
Example I wrote for a client based on her Pinterest board of tile designs (shown below)
Seasonal items and ideas: table-setting or decor ideas for the holidays, accessories for fall/winter/spring/summer, back-to-school design, sprucing up a home for the upcoming football season, etc.
Step 2 | CREATE subheadings for your post
Headings are an important part of a post. Not only are they good for SEO, but they also make it easier for readers to skim — which they will do because our attention spans are goldfish-sized these days.
What I do for EVERY blog post I write for clients is split the content into groups. In this case, how can you group the photos within your Pinterest board? (Remember, you don’t need to use every photo on there.)
Some Ideas for Creating Subheadings for Your Pinterest Board-Inspired Post
If you’re discussing a specific decor element, like wallcoverings, you could create subheadings by color, mood, aesthetic, best placement in a home, etc.
If you’re discussing a specific aesthetic, like modern design, you can make subheadings around furniture or accessories: modern pendants, modern sofas, modern art, etc.
If you’re talking about seasonal decor, like Thanksgiving, you could have subheadings based on the type of item, like centerpieces, dishware, textiles, etc.
For any of the above examples, you can also turn the post into a “How-To,” where your subheadings are the steps or themes you suggest, such as…
“How to Style a Modern Living Room that’s Actually Cozy”
Step 3 | simply Structure your BLOG post
This part is completely up to you, but having written more blog posts than I want to count, I’ve found it easiest to write all my headers first, then drop in the photos, and then throw in some text where I need it.
When I start with writing text first, I end up wandering off in time-wasting directions that get cut out later anyway. Better to fill in intentional blanks than write aimlessly!
Suggested Structure for a Pinterest-Board Inspired Blog Post
Ex: Something personal, if it fits your brand; introduce your topic and why it’s important; mention that you created a Pinterest board (don’t link it yet) and that you’re excited to share it.
Optional: Introductory sentence about this subcategory
Image with a link to its original SOURCE, not to your Pinterest board
Commentary about the image’s subject
Ex: Why you love the piece/design, why it works, how you’d suggest using it, etc.
Repeat with the other images you’re sharing within this category
Heading 2 (and 3, 4, 5…however many you have)
Repeat the format from Heading 1
Ex: Thank the reader for following along, mention that there’s more on your Pinterest board if they want more inspiration, and then…
CALL TO ACTION
Your Pinterest board. Ex: “If you’re looking for more [FILL IN THE BLANK] inspiration, you’ll love the rest of my Pinterest board — check it out here!”
If you haven’t yet, you can see a Pinterest-inspired blog post here.
4 | Give CREDIT TO your Image SOURCES!
I know I wrote “citing your sources” within the structure above, but this topic needs to be addressed on its own, too…
It is VERY important to cite your images with links to their original sources (and to NEVER say that someone else’s work is your own). That’s polite manners, of course, but it’s also a good way to avoid running into copyright infringement… which no one wants!
Step 5 | Link your pinterest board within the blog POST
Your blog should link to your Pinterest board, and your Pinterest board should link to your blog. Depending on where readers find you first, this will help keep them engaged with more of your wonderful content!
Within your blog post, I suggest linking your Pinterest board toward, or at, the end. You can also use a Call to Action to entice readers to sign up for your newsletter for more of your exclusive finds.
Within your Pinterest board, I also suggest making a promo image that you can add to the board. Like this:
I made this graphic with Canva, which is a free online resource and surprisingly simple to use. Just add this image to your board, link it to your blog post, and voilà!
If you don’t have the time, don’t worry about the image. Simply getting a post published is enough to feel accomplished and know that you’re giving your readers something interesting.
Hope this helps & see you next time!