The 7 Things Your Interior Design Biz's Blog Needs to Do Well
Alright, friends and business divas, let’s talk about your blog. First, the elephant in the room: do you, um, have a blog?
If not, you should consider starting one as soon as possible, and I don't mean a hodge-podge you just throw together in an hour or two, but a real business one. (If you're not sure why your design business needs a blog, read here.)
So what does a design business's blog need to do well to help with business growth? Let me tell you...
The 7 Things Your Interior Design Business's Blog Must Do Well
1. Your Design Blog Should Be Consistent with Your Brand
Your blog is an extension of your business, so it should reflect the same principles and character of your business's brand. Keep the style and language cohesive with the rest of your website, your social media channels, and your email newsletters.
2. Your Design Blog should be Building Relationships
We can talk about your "target client" all day, but the reality of the situation is that you want clients/followers with whom you'd genuinely like to work. You might be attracting the right clients on paper (right salary, right gender, right region), but in person, they might be precisely the micromanagers you seek to avoid!
I'll tell you what, though... you give them some straight-talk in your blog about how much you love to have an initial design session and then surprise clients after the install, and you might just attract the people who will love and trust you to do your thing. Worth a try, right?
3. Each Blog Post Should have a "Call-to-Action" (CTA)
Your CTA is the action you want a reader/potential client to take after reading your blog post. I highly suggest encouraging people to sign up for your newsletter. Why? Because the people who want you in their inbox are your tribe. They are interested in you and what you do, and it gives you the opportunity to serve them your best content and keep the relationship-building going.
4. Each Blog Post Should Inspire Readers to Take Your CTA
Most people do this in the wrong order... and we were guilty of it right out of the gate as well. It's easy to look at the emotion of your post and then find an action that plays up on it. What's more effective? Looking at your CTA and saying... how can my post create an emotion that will inspire this?
Here's an example. Let's say you're an interior designer and want your CTA to be signing up for your newsletter — which is full of design inspiration, helpful tips, and fun stories about the firm. You could... WOW them with a design reveal, impress them with some tips that are genuinely helpful, or give them a laugh with behind-the-scenes antics that will have them eager for more.
5. Keep Your Blog Authentic to You, the Person They are Hiring
Give your clients the chance to get to know you and your voice. How? By inserting personal stories or details and writing like you would to a friend. For example, I'm writing this blog post from my living room while wearing running shorts and sporty tank... and I've admittedly worked-from-home'd in these running shorts 95% more than I've actually run in them. 😂 That's my real work-life, and even if you don't relate, then hopefully my athleticism at least gave you a chuckle.
6. Only Use High-Quality Images in Your Blog Posts
This seems like a no-brainer, but when you find a photo you like and it's just a tiny bit grainy, it might be tempting to use it anyway. I really caution you against this. I know it's painful to say no to an image you love, especially if it's a photo from one of your projects, but it could devalue your work... and we NEVER, EVER want to devalue your hard work!
If you don't have high-quality images, there are many resources online that let you use their photos for free. Some of my favorites are: Unsplash, where you can browse my curated collections, Pexels, Pixabay, and Kaboompics.
7. Capitalize on Ways to Boost SEO in Each Post
Using your blog to boost your website's SEO isn't the most difficult thing in the world, I promise. I know it sounds a little scary, and trust me, I avoided it for quite a long time too, thinking that my content would shine forth. It still can, but you're doing yourself a disservice if you ignore some simple SEO practices when you blog.
These blogging for SEO tips will help you on your way.
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