3 of the Best Excuses Not to Blog for Your Business
Is it too late to start a blog?
Answer: If you don’t have a blog — or don't have one that promotes your business — it's never too late.
Years ago on one fine day, Ochre & Beige was simply a big dream in my head. Then it was a website with zero clients and no blog. Now, we’ve published dozens of blog posts for O&B and literally HUNDREDS for our clients. It can be done, my friend.
So first, let's answer the big question… what’s holding you back?
Excuse 1: Blogging is dead as a doornail.
Excuse 2: I don’t have time.
Excuse 3: I don’t have ideas, photos, or writing talent.
Now that you’ve identified your biggest hurdle, let’s look at how to tackle each…
#1. “Blogging is dead... isn't posting on social media enough?”
Ahhh... wouldn't life be easier if this was true? You could post beautiful photos all day, call it marketing, and sleep soundly at night. But... a blog post ISN'T like a social media post. In fact, it does quite a bit more:
SEO. There are several ways blogging helps your search rankings, from showing Google you have an active website to capitalizing on commonly searched keywords for your ideal clients. (If this all sounds like Greek to you, read our blogging for SEO guide here.)
TRAFFIC. When you promote your blog posts on social media, you help drive more traffic to your website. In addition to getting more eyes on your business, a boost in traffic also helps SEO. And vice versa.
CONTENT. A blog post gives you the unique opportunity to serve your target clients with helpful advice, information, inspiration, you name it. This content can be reused across all your social media channels and in email newsletters... right after you publish it and down the road. (Read here for how to reuse a social post across channels.)
CLIENT TRUST. When a potential client is considering your business or comparing you to local competitors, they’re probably looking at your website and blog. Your blog is a great way to share your personality, design style, and project approach so that you're attracting clients you actually want to work with — all while earning their trust. (Tips for understanding your ideal client.)
GROWTH. Over time, all of these benefits above add up to positive growth for your company. Who could say no to that?
#2: "I don’t have time to blog."
This is the one I hear most often and is the most difficult to solve. My best advice is to set aside one day to compile a months' worth of content in advance. OR, you can outsource. Give the task to an assistant, try our blog post templates, or hire an interior design ghost blogger.
The added benefit? Getting blogging off your plate will make you feel lighter and more focused on the tasks you do best and enjoy most… all while keeping your marketing on track.
#3. "I don’t have ideas, photos, or writing talent."
Easily solved, my friend. If there’s a will, there’s a way!
No photos? No excuses! Stock photo sites are a wonderful resource for finding high-quality, FREE photos. Some of my favorites are...
Think about a very specific problem you solve for your clients. Do you help them navigate building codes in the historic district of town? Are you a pro at getting more storage space into tiny NY apartment kitchens?
Use your blog to provide solutions for your clients in a way that builds their trust and a respectful relationship with you. You can read our 29 Blog Post Content Ideas for Designers & Home Pros for more inspiration.
3. Writing Skill
This one's a little tougher to solve overnight, but it's no reason to give up on blogging. You could outsource (our ghost blogging services have your back). OR, just do your best, write as if you're speaking to a friend, and give your post's DRAFT to someone you trust with the English language. When you have the stamp of approval, publish away.
Lastly, no matter what your challenge is, don’t feel like you have to have an amazing blog up and running overnight. Rome wasn’t built in a day… and luckily, we’re not building Rome here either. ;)