29 Blog Post Content Ideas for Interior Designers & Home Pros
You know you should publish a blog post for your design business… like, today. But the little cursor on your screen is blinking at you and zero bright ideas are popping into your head.
So what do you do?
One option is to say “forget it” and move on…
…the other is to take a look at the 29 ideas below and get those creative juices flowing! (Go with number two!)
If you use your posts to solve your clients’ problems, your blog will add real value to their lives—and that’s when you see people sticking around and becoming clients.
Show Readers Your Design Taste & Expertise in the Field
1 | Answer the questions you hear most often from clients
2 | Share a strategy for solving a specific design dilemma
3 | Discuss what NOT to do… when designing a space, painting a room, setting a table, etc.
4 | Spill a random fact that most people don’t know about the design process
5 | Define current design trends or styles (or debunk them)
6 | Write about an industry event, such as High Point Market. You can weigh in on the conversation even if you didn’t attend. (Blog post template on this topic in O&B Studio.)
7 | Round up a list of products that go together… for a season, a specific room, an event, holiday, etc.
8 | Round up a list of products OR local stores that you and your team love (Blog post template on this topic in O&B Studio.)
9 | Create a how-to guide that is educational (not DIY)... for space planning, coordinating color, varying textures, etc. (Several blog post templates on these topics in O&B Studio.)
Take Readers Behind the Scenes of Your Business & Projects
10 | Take readers through your process for new clients (again, templates in O&B Studio)
11 | Share a struggle you faced during a client project and how you triumphed over it
12 | Embed and comment on a video of… your project’s site, materials selections, putting together a client’s mood board, etc.
13 | Discuss YOUR creative process
14 | Let readers take a look at your favorite design tools and how you use them to make clients’ projects fabulous
15 | Give readers a sneak peek of a project in progress
16 | Share the big reveal for your completed projects
Help Readers Get to Know You & Your Team
17 | Elaborate upon your team’s mission
18 | Tell the story behind your firm’s brand
19 | Introduce readers to your team, complete with on-brand photos (Blog post template on this topic in O&B Studio.)
20 | Reveal who inspires YOU and why (like Kate Spade, Coco Chanel, etc.)
21 | Inform readers of company updates, like new services / locations, products, team members, etc.
22 | Write about your support or pro bono work for charities
23 | Post a quote and share how it inspires you (make sure readers can share it, too!)
24 | Show your local vendors some love with a post that highlights their work
25 | Guide readers through a tour of your own home
26 | Share your holiday traditions and how design plays a role in making them extra special
End of Year Reflection Posts
*Round up a list of links to your other posts!
27 | Your firm’s big projects from the year
28 | Your most popular blog posts from the year
29 | Your favorite trends from the year (external links are okay, too)
Whew, that should get you started!
If you’re still dragging your feet or grumbling about having to resize and label your photos (been there), I highly recommend you sign up for O&B Studio’s free blog post templates below. You’ll be glad you did!