How to Blog About Your Design Projects
Whether you’re an interior designer, home stager, or running a custom workroom, sharing finished design projects on your blog is a GREAT idea — as long as you do it right.
Done right, your blog post can show your readers:
Your design talent
How you solved unique problems
How you transformed your clients’ lives (BIG WIN)
…and attract more of your ideal client!
So instead of slapping up some “After” photos and calling it a day, how can you share just the right amount of thought and detail?
Let’s talk about it…
1. Structure the Blog Post in a Logical Way
When it comes to discussing your design projects, it’s best to present the information in chronological order: first you discussed the clients’ lifestyle and wishes, then you planned a design that would solve their problems, then you brought it to life.
You’ll also want to make sure that your blog post isn’t too long or short, so…
If you did a full-home design, you can break the project into 2 or 3 blog posts, i.e. Kitchen + Living Room, Master Bedroom + Bathrooms, etc.
If you don’t have more than a couple photos for each room (so not enough for each space to be a standalone post), separate your blog post into sections by room.
2. Talk about the Clients
If the clients you worked with are your ideal clients, be sure to talk about them. You don’t have to share their names, but mention some key identifiers, like:
Who are they? A young, newly married couple? Large family with kids at home? Empty-nesters excited about finally downsizing?
What is their lifestyle like? Busy work schedules? Raising kids? Traveling often? All of the above?
What are their struggles? Staying organized? Feeling rested at home? Making the most of free time? (Read more about identifying your ideal clients’ struggles here.)
How to Do It
Introduce your clients in the beginning of your blog post. Share a bit about their lifestyle, why they approached you, and what they envisioned for their future home.
This is also a great place to link to your Process page or the “How to Make the Most of Your Design Consultation” blog post (Template in O&B Studio).
3. Share Your Clients’ Struggles (& the Project’s)
When you discuss the challenges of the project, you can approach it in two ways:
the challenges you solved for your clients (making morning prep easier, creating a space for entertaining, etc.)
the design challenges you faced when creating what your clients needed (Did the hoped-for open concept space include load-bearing walls to navigate? Did you need to custom build something for them? Etc.)
How To Do It
You can list the project’s challenges with bullet points or simply share them throughout the post as you unveil the “After” photos.
4. Include “Before” Photos
Though I would never, ever suggest you put “Before” photos on your homepage or even your portfolio page, your blog is the perfect place to share the full journey and transformation (even if the “Before” photos are ugly!).
You reader needs a comparison so they can see the true depth of your work — whether you redesigned the space, staged it, or created custom window treatments that brought it to life.
How To Do It
[One room] Share 1-3 “Before” photos in the beginning of your post
[Several rooms] Share 1-2 “Before” photos preceding the “After” photos for each room
5. Share Your Final Design with Insightful Commentary
Of course, “After” photos are the best part of any design reveal. You’ll want these to be high-quality, large enough to see clearly (around 500-700 pixels), and accompanied by some commentary about the design.
How To Do It
Share how the clients’ wishes influenced the design
Share how the design will make your clients’ lives easier
Share a little designer’s insight into why a particular element works in the space
Share how you kept their home extremely personal
There you have it — 5 tips for presenting your projects to your best advantage.
If there’s one BIG takeaway I’d like you to have here, it’s to make sure you mention the impact your work had on your clients’ lives. Because, yes, you might be a designer, but you use design to transform lives… and that is infinitely more powerful.
So keep blogging, my friend, and I’ll see you back here next week. ;)