7 Quick & Easy Tips for Stronger Writing in Your Blog

7-tips-stronger-writing-blog-personal-attract-clients 2.jpg

Did you know that attracting amazing clients starts with how you talk to them?!

It’s true. Any business can post pictures of beautiful spaces on social media, but it’s the WORDS that eventually transform interested strangers into enthusiastic, paying clients.

Here are 7 of our top tips for stronger writing in your blog posts. Keep reading until the end… I saved the best few for last!


7. Start Your Intro with a Question

Did you know the human brain loves questions? Even when we’re not interested in the subject matter, if our eyes see a simple question, our brains will automatically attempt to answer it.

In other words, draw your readers in by asking a question from the get-go!

Example: Pick a simple, straightforward questions that is relevant to your topic, like:

Can you list all 7 benefits of quality window coverings?
What does an interior design investment really look like?
How does color in your home really impact your daily mood… and life?

strong-blog-writing-tip-how-you-speak.jpg

6. Write How You Speak

If most of your writing experience comes from your academic days, don’t let old habits and strict English teachers stifle your “inner voice.” Blog posts should be conversational and informal yet professional.

In other words, you can still establish your credibility, professionalism, and expertise without breaking out the ol’ Merriam-Webster.

Strategy: Your best strategy is to write your blog post as if you were talking to your favorite client. That way, your tone will be authentic and relaxed. Once you’re done, you can go back through and make sure all grammar is up to par.

5. Create an Emotional Connection by Using “You”

This is a BIG one. Address your reader as “you.” Always. Here’s how:

Example:

Before: We take care of our clients from their project’s concept to their HGTV-worthy reveal day!

After: We’ll take care of you from your project’s concept to your HGTV-worthy reveal day!

Can you hear the difference? The first is distant and impersonal. The second fills your reader with all the giddy excitement that will make them want to hire you.

blogging-how-to-create-emotional-connection-potential-clients.jpg

4. Keep Each Paragraph Around 2-3 Lines

If you see a robust, 6-line block of text, are you going to read it? Unless you’re really on the edge of your seat, probably not. And that’s normal. (Heck, I bet you’re skimming this post right now.) That’s why shorter paragraphs are better.

Strategy: I suggest keeping paragraphs to 2-3 lines, 4 max. You can take a look at any of our blog posts for an example.



3. Use Your Real Stories for Examples

The secret sauce of an effective blog post is one full of personal, colorful, real world examples. Don’t give your readers a cut-and-dry, “this is how it is” blog post.

Share stories that make your point and are relatable!

Examples:

  1. Let’s say you’re writing a post about why homeowners should bring an interior designer into a new build project early. A great example would be a situation when you had to redo the builder’s work for a client because you weren’t there from the beginning.

  2. If you’re writing a blog post about the value of high-quality window treatments, a great example would be a situation when clients called you in after their low-quality window treatments got them into a tricky situation.


2. Stand Out by Addressing Your Client’s Internal Struggle

Are you listening? This tip is the one that will help you separate yourself from the pack. When we talk about what our “target clients struggle with,” there isn’t just one answer. Your clients have external struggles AND internal struggles.

Examples:

External Struggles:

  1. They have no idea what color to paint their living room.

  2. They need window treatments that they won’t have to replace every year.

Internal Struggles:

  1. Their homes don’t fee like sanctuaries. They have difficulty relaxing after a stressful day.

  2. They want a home they can live in and enjoy, not repair every month.

Strategy: The content that will attract their attention the most and make them feel understood is the internal struggle.

Don’t ignore the external struggle, of course, but if you can address their internal needs in every blog post, you’ll stand out from the pack and really grab their attention! (More on this in our next blog post.)

use-real-examples-in-blog-posts-happy-couple.jpg

1. Call Your Readers to Action

The Call to Action at the end of your blog post is a non-negotiable. DON’T skip it!! You have to tell your readers outright what you want them to do.

I highly, highly (HIGHLY) suggest you offer a useful resource — also called a “lead magnet” — that readers can receive in exchange for their email addresses. (Socialite Vault has some fabulous ones you can download and customize.)

Examples:

  • If this blog post was helpful, you’ll love our guide to planning your dream kitchen.

  • Subscribe below to get your copy and start dreaming big!

If you need a little help employing all 7 of these strategies effortlessly, O&B Studio’s blog post templates will be your new favorite resource for churning out posts like a pro.

Sign up below to try a blog post template yourself!

Until next week,
Jaquilyn