The Simple Blog Post Formula that Makes Everything Easier (with TEMPLATE!)
My friend, I have something super exciting to share with you today…
Have you ever noticed how certain patterns or routines emerge after you’ve gone through the same process over and over again?
Well, that’s how it was for me with writing blog posts. After ghostwriting more than 200+ blog posts for our clients (not to mention dozens of our own), I realized that 90% or more could be boiled down to a simple structure.
Yes, I’m telling you that there’s a simple blog post formula that is readable, engaging, SEO-friendly, and easily customizable to any topic.
I’ll be honest with you, I considered keeping this blog post formula to myself. What if someone *gulp* stole it? (Have you ever had this fear before?) But in the end, I decided that if you’re reading this post, you’re in O&B’s inner circle and you deserve to know!
So without further ado, here’s the blog post formula that will make your life easier, PLUS a simple template that you can customize to any blog post topic…
The Blog Post Formula that Works
Title (H1 Size)
INTRO: A few sentences or paragraphs used to build interest, show importance, and introduce the subject of your blog post.
TRANSITION: A couple short sentences explaining what this blog post will be about.
Title of Topic 1 (H2 Size)
DESCRIPTION: What you have to say about Topic 1. If you want to break Topic 1 into additional sections, use H3 headings, like this...
Subheading 1 (H3 Size)
DESCRIPTION: What you have to say about Subheading 1
Subheading 2 (H3 Size)
DESCRIPTION: What you have to say about Subheading 2
Title of Topic 2 (H2 size)
DESCRIPTION: What you have to say about Topic 1. If you want to break Topic 2 into additional sections, use H3 headings, as shown above.
Title of Topic 3 (H2 size)
DESCRIPTION: What you have to say about Topic 1. If you want to break Topic 3 into additional sections, use H3 headings, as shown above.
[Repeat for additional Topics. if needed]
CONCLUDING THOUGHTS: A few sentences or paragraphs summarizing the importance of the blog post’s subject + how it impacts your reader.
CALL TO ACTION: Compel your reader to download your lead magnet, sign up for your newsletter, contact you, etc… and give them the ability to do so!
Your name or business name
Customize A Blog Post Template & Receive it by Email
To try it out for yourself, here’s a template you can fill out & receive your blog post by email.
Before you get started…
Think of a blog post topic you might be interested in sharing with your target client. (Lots of great ideas here!)
Decide how you will organize your post into subtopics. Subtopics can be listed as steps, main points, types of something (such as window treatments or rooms in a home), etc.
Then begin! Include your email address & press Submit to receive your formatted blog post by email.
Blog Post Templates for Interior Designers, Workrooms & Home Stagers
So, what do you think? Look easier than staring at a blank, white page? We sure think so!
Which is why this blog post formula has become the foundation of O&B Studio’s blog post templates for interior designers, workrooms and stagers… just with value-driven topics/subheadings, SEO-labeled photos, and social media captions. ;) (Helloooo, time saver.)
If you haven’t yet, sign up below to try it out for free!